About us

MAJA ROOS is a Stockholm-based fashion label founded in 2012 by Maja Roos, the Founder and Designer.

Recognising the need for minimalist, high-quality pieces suitable for both work and social occasions, Maja set out to create MAJA ROOS. The brand provides a modern and feminine wardrobe for women in search of timeless, high-quality everyday style. Produced in Italy and inspired by Scandinavian aesthetics, MAJA ROOS stands out for its unique blend. Since it´s launch in 2012, MAJA ROOS has evolved into a lifestyle brand with a feminine touch, available in 30 different stores across Sweden.

After completing studies at the London College of Fashion and London College of Printing, Maja returned to Stockholm to pursue her dream of owning a clothing store. In 2006, she opened Aubergine, where she gained insights into customers' desires that were not being met elsewhere. Meeting the customer's specific garment needs became Maja's driving force and the core foundation of MAJA ROOS. Since 2023, Maja has been living in Spain, where she continues to design and draw inspiration from vibrant colours.