Introducing Myself

I’m so happy to see so many new faces discovering us latley! So I thought it would be a good idea to introduce myself a bit more. Right now, I live in Spain with my family — we moved here in 2022. Before that, we lived in Stockholm, which is also where I started this brand.

I used to run a multibrand clothing boutique called “Aubergine,”  in Stockholm for 11 years. Meeting customers every day taught me that we want to feel elegant and flattering but not overdressed. It was during all these fatastic meetings with women that I realized there was none of the brands in the market that could offer this — a need for high-quality pieces made for the feminine body, for a reasonable price.

I started my journey by looking for factories in Italy that could offer what I was searching for. I went there multiple times in the hunt for skilled craftsmanship, beautiful quality, and that special feeling that just felt right. 

Our very first blouse was called “Catie,” and it quickly became our best-selling piece in my boutique. It's the one I'm wearing I produced it in many colors, and from there, the collection naturally grew — with new blouses, skirts, pants, and dresses.

Today, we’re proud to have 40 resellers across Sweden and to reach even more women through our online store. From the very beginning, our small but dedicated team has included my daughter Mollie, who works as our photographer and handles marketing, and our talented pattern maker, Tina. Right now we are working on how to present SS26 the best way because it might be our best collection yet!