At home with Maja Roos – on design, life in Spain & the new collection
We step into the home of a family — and a brand. Our designer and founder, Maja, is currently living in an apartment in Spain. We meet her in her home office, where she designs and creates her collections.
Hi Maja! How are you?
I’m good, thank you! It’s already been a hectic autumn. We’ve sold our apartment and are moving into our new home in just a few weeks. At the same time, I’m working on patterns and designs for next autumn, which is so much fun!We’re exploring a slightly new direction to create the perfect wardrobe, combining our signature silk blend with our beautiful cashmere pieces.
What made you move to Spain?
We had lived in our house in Stockholm for 12 years, and once our two oldest daughters moved out, it started to feel too big. When my husband got the opportunity to work in Gibraltar, we decided to pack up our lives and make the move. That was three years ago now, and we really love living in Spain. Of course, there are both pros and cons, but it’s been exciting to try something new. And since I can work from anywhere, it works very well for me.
What is something you’re looking forward to right now?
I’ve started working with some new retailers, which is super exciting! I’m really looking forward to seeing our clothes in their stores. I’m also excited about moving into our new house and decorating everything from scratch. I spend my nights scrolling through Pinterest for inspiration, but if anything, it just makes it even harder to choose haha!
Why silk?
We’ve developed our own silk blend — 30% silk and 70% viscose because the garments are easier to care for — you can simply wash them at 30 degrees with a gentle detergent. That’s important to me, because it helps extend the life of each piece. Silk is such a magical natural material. When I started the brand several years ago, my focus was always on fabric, quality and fit. It took time to get everything right but now I truly feel like we’re there.
Discover Maja's Collection
