My AW25 Collection

I’m so excited to finally share the AW25 collection with you! I’ve divided the collection into two drops, and the first one will be released this Sunday. Expect bold, vibrant colors mixed with deeper tones that make autumn a little more playful and fun. 

We shot the campaign in the studio last week, and I even got to step in front of the camera as a model—which was such a fun experience! My dear friend Ewa-Lena worked her magic with hair and makeup, and Tamara captured everything beautifully behind the lens, as always. It was an all-women shoot from start to finish, which made it even more special.

Don’t forget to set your alarms (or sign up so you don't need to remember) for 10:00 AM this Sunday!

Xx Maja