Reflections of 2024 & sneak peek of SS25
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As we step into 2025, I’m more inspired and excited than ever! Reflecting on 2024, I’m deeply grateful for the lessons learned and the milestones achieved. It was a year of challenges and triumphs, with some tough decisions paving the way for new opportunities.
This year, I’m focusing on spending more time with family and friends while continuing to grow the brand. Our Spring/Summer 2025 collection is ready, and I truly believe it’s our best yet! Think fresh silhouettes and playful prints that capture the essence of summer—something we’re already dreaming about. Here you have a little sneak peek.
Big milestones are on the horizon: a new warehouse enabling worldwide shipping, exciting collaborations with Swedish retailers, our very first retailers in Norway, and an incredible showcase at Stockholm Fashion District this February. I´m so excited for this year. Thank you for being part of this journey. I couldn’t do it without you!
xx
Maja