Inspiration

Spotted: MAJA ROOS in magazine
I'm beyond thrilled to be featured in two of my favorite magazines! There's nothing quite like the surreal feeling of opening a magazine and seeing your own designs come to...
Spotted: MAJA ROOS in magazine
I'm beyond thrilled to be featured in two of my favorite magazines! There's nothing quite like the surreal feeling of opening a magazine and seeing your own designs come to...

Spring / Summer
I’m so happy to share SS25 on the 23rd of March. This collection means so much to me, as I’ve poured countless hours and dedication into every detail. The whole...
Spring / Summer
I’m so happy to share SS25 on the 23rd of March. This collection means so much to me, as I’ve poured countless hours and dedication into every detail. The whole...

Reflections of 2024 & sneak peek of SS25
As we step into 2025, I’m more inspired and excited than ever! Reflecting on 2024, I’m deeply grateful for the lessons learned and the milestones achieved. It was a year...
Reflections of 2024 & sneak peek of SS25
As we step into 2025, I’m more inspired and excited than ever! Reflecting on 2024, I’m deeply grateful for the lessons learned and the milestones achieved. It was a year...

Christmas moodboard
I'm so excited that Christmas is just around the corner! This year we’re celebrating in Sweden, and it’s going to be wonderfully cozy to gather the whole family together again....
Christmas moodboard
I'm so excited that Christmas is just around the corner! This year we’re celebrating in Sweden, and it’s going to be wonderfully cozy to gather the whole family together again....

What I´m wearing for Christmas
Christmas is just around the corner, and I couldn’t be more excited! This year, we’re heading to Stockholm to celebrate. After spending the past few Christmases in Spain, I’m looking...
What I´m wearing for Christmas
Christmas is just around the corner, and I couldn’t be more excited! This year, we’re heading to Stockholm to celebrate. After spending the past few Christmases in Spain, I’m looking...

My new favorite skirt
I’m so excited to introduce our new Jolene Silk Skirt in the beautiful Gabrielle print. Inspired by nature, the print has a bold yet elegant feel, making it the perfect...
My new favorite skirt
I’m so excited to introduce our new Jolene Silk Skirt in the beautiful Gabrielle print. Inspired by nature, the print has a bold yet elegant feel, making it the perfect...